Optimize

Optimize is a UK-based technology company that develops AI-powered route optimisation software for road transport fleets. Its web-based platform, My Transport Planner, uses artificial intelligence algorithms and machine learning to route and schedule fleets more efficiently, reducing mileage, operational costs, and carbon emissions. The platform supports fleet electrification by intelligently assessing how mixed or fully electric fleets can be deployed most effectively, including predicting battery range and capability. Optimize operates on a pay-as-you-go model and serves a range of sectors including freight, final mile logistics, passenger transport, and municipal waste. The company integrates with third-party transport management systems and telematics platforms to deliver optimisation across existing operator workflows.